Stopping Click Fraud Dead In Its Tracks
November 25th, 2011
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Having an effective pay per click ad campaign is all about handling various things so that you can get a good ROI. One specific thing that you need to know about is click fraud. The goal of this article is to show you how you can handle click fraud and safeguard your investment.
Constantly Monitor Your Campaigns: While tracking your advertising campaigns is an important step, not many advertisers happen to do it. The fact is, if you can’t manage something, you won’t be able to monitor it.
So there’s a definite co-relation here between managing and monitoring, which is why you should ensure that all your ad campaigns are tracked. If you’re using Google AdWords for your PPC campaigns, then you have two tools to work with: Account Performance and Campaign Performance. These simple tools allow you to view the number and as well as the percentage of clicks that Google sees as ‘not valid’. Make use of such features within your PPC campaign to keep a track of everything so that you’re not losing any of your investment money.
Set Various Bid Prices for Content Oriented Websites: The amount of money that you dish out for each click will be decreased by doing this, which will immediately make the associated financial risks go down as well. Actual ad placement can consistently be limited on certain sites that are targeted to certain markets, which will greatly reduce your amount of exposure. But, why would anyone want the exposure of their ads to be reduced?
This is because you only want ad placement on sites that are tightly focused and filled with quality. Having your ads shown on all sites that target your keyword phase is just asking for click fraud to occur. Taking some of these small steps can make a big difference in the amount of return that you receive from your original pay per click investment.
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With more companies entering the internet arena and getting more competition, it has become an everyday thing to see click fraud occur between various competitors. Companies exist that really want to apply bad clicks on the competition. This is why you should track those advertisers who have your same keywords because they could potentially use click fraud against you. There are many different tools that can be used to determine if click fraud is being done and if it is done by your competition.
Every single step that you take towards eliminating click fraud will help you bring down your losses to a great extent. Keep in mind that your PPC campaign is supposed to get you a return on your investment, not put a dent in your pocket.
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